For independent used-car dealers

Answer in seconds. Sell all day, all night and on weekends.

Lead Torque is the AI salesperson for independent dealers. It replies to Messenger leads instantly, recommends from your live inventory, handles the price objection, and books the test drive — then hands the buyer to your team.

24/7 coverage
Inventory-grounded
Human handoff
LIVE · ANSWERING ON MESSENGER RIGHT NOW
Lead Torque 3D night torque instrument: animated readout of first-reply time in seconds
First reply — in as little as2.8sRUN
Watch it sell

This is a real conversation.

Real pilot conversation — names anonymized.

  • Do you have any SUVs in stock

  • QUALIFYING LEAD
  • Lead Torque AI

    We've got a solid selection right now. A few highlights: 2021 Chevrolet Equinox LT at $21,787 with 59,766 miles, a 2022 Nissan Rogue SV at $24,551 with 35,513 miles, and a 2021 Mazda CX-5 Grand Touring at $24,898 with 57,318 miles. What's your price range, and do you have a preference on size?

  • Anything more high-end?

  • Lead Torque AI

    Definitely — a few luxury SUVs on the lot right now: a 2020 Mercedes-Benz GLC300 at $30,400 with 58,980 miles, a 2020 BMW X3 at $28,706 with 62,274 miles, and a 2020 Lexus RX 350 at $35,227 with 60,029 miles. Any of those catch your eye, or is there a budget range I should work within?

  • Tell me more about the BMW

  • SCHEDULING VISIT
  • Lead Torque AI

    The 2020 BMW X3 is listed at $28,706 with 62,274 miles — it's a well-rounded luxury SUV with a comfortable ride and strong performance. For specifics like features, history, or condition details, the team can walk you through everything in person. Want to set up a time to come take a look? We're open Tuesday through Saturday starting at 9 AM.

  • What time are you open till?

  • Lead Torque AI

    We're open Monday through Saturday, 9 AM to 6 PM, and closed on Sundays. Want to pick a day this week to come take a look at the X3?

  • Could I come by Wednesday?

  • FOLLOW-UP QUEUED
  • Lead Torque AI

    Wednesday works perfectly — what time would you like to come in? Morning or afternoon?

  • 10 AM works

  • Lead Torque AI

    Wednesday at 10 AM is great for the 2020 BMW X3. Can I get your name so the team knows who to expect?

  • Jordan

  • Lead Torque AI

    Got it, Jordan! You're all set for Wednesday at 10 AM to check out the 2020 BMW X3. Can I grab a phone number or email so the team can confirm with you?

  • 2015550148

  • Lead Torque AI

    Perfect, Jordan — you're locked in for Wednesday at 10 AM for the 2020 BMW X3 at $28,706. Our team will reach out to confirm.

BOOKED: WEDNESDAY 10 AM · NAME + PHONE CAPTURED · 37-MESSAGE CONVERSATION
▶ A real walk through the app
app.leadtorque.ai
LIVE
Lead Torque

Dashboard

Today · live

Dashboard

Handoff alerts feed — recreated from the live dashboard

Handoff Alerts

12 new
  • Reason
    appointment_booked
    Lead
    Sam
    Date
    7/6/2026

    Perfect, Sam — you're locked in for Thursday at 2 PM for the 2022 Toyota Corolla. Our team will reach out to confirm

  • Reason
    LLM detected escalation trigger
    Lead
    Alex Rivera
    Date
    7/6/2026

    Thanks — I don't want to give you a canned answer or bad info. A team member can follow up and help with the vehicle, pa

  • Reason
    appointment_booked
    Lead
    Henry
    Date
    7/6/2026

    I don't have the exact address in my system, but the team will confirm that along with your appointment details — they'l

System Health

  • Messaging: Connected
  • Webhooks: Last event: 7/7/2026 (stale)
  • Go-Live: Active

Recreated from the live product — real pilot data, names anonymized.

Command view

Take Over, AI on/off, and outcome tracking — recreated from the live conversation console
Lead
Jordan
State
FOLLOW_UP_PENDING
Heat
Very Hot (82)

Showing 37 of 37 messages in chronological order.

Outcome: Not set Visit Confirmed Showed Sold

Recreated from the live product — real pilot data, names anonymized.

#1
Facebook Marketplace is now the top organic lead source for used-car dealers — ahead of AutoTrader & Cars.com.
INDUSTRY DATA, 2025–26
78%
of buyers purchase from whoever answers them first. Speed isn't an edge — it's the whole game.
LEAD-RESPONSE STUDIES
42hrs
average dealer response time to an inbound lead. Lead Torque answers in seconds.
INDUSTRY AVERAGE
24hr
Messenger window. Miss it and the thread closes for good — the lead doesn't go cold, it vanishes.
META MESSENGER POLICY
The leak

You're not short on leads. You're short on answers at 11pm.

Most Marketplace shoppers message between 7pm and midnight and all weekend — exactly when your floor is empty. They're texting three dealers at once. The one who replies first usually wins. Right now, that's rarely you.

AFTER HOURS

The lead lands when you're closed

More than half of your Marketplace inquiries hit after the lot goes dark. By the time someone opens the inbox Monday, the buyer's already at another store.

THE RACE

First reply takes the deal

Buyers message several dealers at once and buy from whoever answers first with a real price. A canned "thanks, we'll be in touch" doesn't count — and they can tell.

THE VANISH

Miss the window, lose the thread

Facebook gives you 24 hours to reply. Blow past it and Messenger shuts the conversation permanently. That lead isn't cold — it's gone, and you'll never know it existed.

The closer's playbook

It works the lead like your best salesperson. Just faster, and at 3am.

No menus. No "press 1 for sales." A real conversation that prices the car, handles the back-and-forth, and hands your rep a buyer who's ready to show up.

01

A buyer messages your Marketplace listing

"Is the 2019 Silverado still here? Out-the-door?" Lead Torque is watching the inbox 24/7 — it never misses the ping.

↳ SECONDS LATER
02

It answers like a closer — with the actual price

Real number, financing options, and a reason to come in. It reads the buyer, pivots to an in-budget alternative if the car's gone, and keeps the deal alive instead of dead-ending them.

↳ KEEPS THE THREAD OPEN
03

It qualifies and books the appointment

Trade-in, timeline, financing — it gathers what your desk needs and locks a time for them to come see the car, right inside the chat.

↳ APPOINTMENT SET
04

It hands your rep a warm, ready buyer

Your salesperson picks up a qualified lead with the whole conversation already done — not a cold name in a spreadsheet. You only ever talk to people ready to buy.

↳ YOUR TURN TO CLOSE
Why dealers switch

Built for your store — not a 40-rooftop franchise group.

The big platforms are built for enterprise groups and priced behind a "let's get you a custom quote" wall. Lead Torque does one thing, does it for the independent lot, and tells you the price up front.

The other guys

"Contact us for a custom quote" — then a contract
Built for franchise groups; you're the small account
Omnichannel suite you'll use 10% of
Generic BDC bot that qualifies and stalls
Weeks of setup, then "train your team"

Lead Torque

$499 flat. The price is the price.
Made for the independent used-car lot
One job: close Marketplace leads on Messenger
A real closer that pivots and keeps deals alive
We set it up. Your guys don't learn new software.
Pilot underway

Live right now with our pilot dealer

Lead Torque is answering real Marketplace leads for our pilot dealer in Newark, NJ — today, around the clock. We publish verified pilot results only after they're audited and the dealer signs off. No invented metrics, no borrowed logos, no "results may vary" fine print. When the numbers are ready, they'll be right here.

Handoff Alerts

12 new
  • Reason
    appointment_booked
    Lead
    Casey Miller
    Date
    7/6/2026

    Got it! So to confirm — Casey, you're set for Friday at 10 AM to check out the 2024 Honda CR-V. Our team will reach ou

  • Reason
    Customer requested human assistance
    Lead
    Sana
    Date
    7/3/2026

    Perfect, Sana — you're all set for Wednesday at 2:00 PM. Our team will reach out to confirm. Is there a specific car

Recreated from the live product — real pilot data, names anonymized.

The math

What do missed leads cost you?

Defaults are estimates — set every slider to your store's real numbers.

leads
%
%
$

At your numbers, this is what's on the table every month:

Extra sales / mo
2.9
Extra gross / mo
$5,184
Estimated monthly net
$4,685
Return on the $499
10.4×

Assumes only 6 in 10 missed leads can still be engaged (a 60% recovery assumption) and that recovered leads close at your normal rate. Net is after the $499/mo subscription.

Pricing

One price. No runaround.

Everyone else makes you "book a call to discuss pricing." Here it is.

Messenger Closer
$499 / month
FLAT · NO PER-LEAD FEES · NO CONTRACT
≈ $16 a day for round-the-clock coverage
Less than typical gross on a single deal
An in-house BDC hire typically runs $3,500+/mo
  • Answers every Marketplace + Messenger lead in seconds, 24/7
  • Prices the car, qualifies the buyer, books the appointment
  • Closer-grade conversations — pivots, alternatives, keeps deals alive
  • Warm hand-off to your rep with the full chat history
  • We handle setup. Your team doesn't learn a thing.
Book a demo
Voice Closer
Coming Soon
PRICING ANNOUNCED AT LAUNCH
Coming soon
  • Everything in Messenger Closer
  • Answers and works your phone-ups, day and night
  • Missed-call text-back and callback coordination
Get early access
Straight answers

The questions every dealer asks first.

Is this going to embarrass me with a customer? +

No. It talks like a sharp salesperson, not a chatbot — real prices, real answers, and it knows when to hand off to a human. The one hard rule it won't break: it never claims a car is something it isn't. Honest selling, not robotic scripts.

My guys hate new software. Do they have to learn anything? +

Nothing. We set it up on your Facebook and Messenger. Your salespeople keep working the way they already do — they just start getting warm, pre-qualified leads handed to them instead of chasing cold names.

Do I have to replace my CRM? +

No. Lead Torque works alongside whatever you've got. It lives where your leads actually come in — Marketplace and Messenger — and passes the qualified buyer to your team.

Why $499 flat when everyone else hides their price? +

Because you've been burned by per-lead fees, auto-renewing contracts, and "custom quotes" that balloon. One flat price, no contract. If it's not paying for itself, you leave.

What about the Voice plan? +

It's coming. It'll answer and work your phone leads the same way — pricing and timing announced at launch. Ask about early access in your demo.

See it close a real lead

Stop losing the 11pm buyer to the dealer down the street.

Book a 15-minute demo. We'll show Lead Torque answering and closing a Marketplace lead live — using your own inventory.

Book my demo →
Independent used-car dealers only · No contract · We do the setup
How it works

It works the lead like your best salesperson — just faster, and on every shift.

No menus. No "press 1 for sales." A real conversation that prices the car, handles the back-and-forth, and hands your rep a buyer who's ready to show up.

01

A buyer messages your Marketplace listing

"Is the Silverado still here? Out-the-door?" Lead Torque watches the inbox 24/7 — it never misses the ping, and it beats Facebook's 24-hour window every time.

↳ SECONDS LATER
02

It answers like a closer — with the actual price

Real number, financing options, and a reason to come in. It reads the buyer, pivots to an in-budget alternative if the car's gone, and keeps the deal alive instead of dead-ending them.

↳ KEEPS THE THREAD OPEN
03

It qualifies and books the appointment

Trade-in, timeline, financing — it gathers what your desk needs and locks a time for them to come see the car, right inside the chat.

↳ APPOINTMENT SET
04

It hands your rep a warm, ready buyer

Your salesperson picks up a qualified lead with the whole conversation already done — not a cold name in a spreadsheet. You only ever talk to people ready to buy.

↳ YOUR TURN TO CLOSE
Book a demo →See the features
Features

Everything you need to turn Marketplace into a sales channel.

One job, done completely: catch every lead, close it in chat, and prove what it made you.

INSTANT ANSWERS

Seconds, not hours

Every Marketplace and Messenger lead gets a real reply in seconds — day, night, weekend — before they message the next dealer.

CLOSER, NOT BOT

Conversations that sell

Real prices, financing, trade-ins. It pivots to in-budget alternatives and keeps deals alive instead of dead-ending buyers.

PIPELINE

Every up, tracked

See each lead move from first message to booked appointment to signed deal. Nothing falls through the cracks.

AUTOMATION

Follow-up that never quits

Cold leads, missed appointments, price drops — worked automatically until they buy or opt out. Found money, zero staff effort.

REVENUE

Prove the ROI

Every appointment and sale traced back to the lead that started it — and the dollars attributed to Lead Torque.

HANDS-OFF SETUP

We wire it up

Connected to your Facebook and Messenger by us. Your salespeople don't learn new software — warm leads just start showing up.

Book a demo →
For owners & GMs

Stop paying for leads you never answer.

You're already buying the traffic. Lead Torque makes sure none of it leaks out the back while your floor is busy or closed.

THE MATH

More ups, same ad spend

If half your Marketplace leads go unanswered after hours, you're paying for opportunities a competitor closes. This plugs the leak.

NO HEADACHE

Your guys don't change a thing

No new CRM to learn, no logins to fight. Reps just get warm, pre-qualified buyers handed to them.

VISIBILITY

You finally see everything

Who owns each lead, what's due, what got booked, and what it's worth — in one view, in real time.

The other guys

"Contact us for a custom quote" — then a contract
Built for franchise groups; you're the small account
Weeks of setup, then "train your team"

Lead Torque

$499 flat. The price is the price.
Made for the independent used-car lot
We set it up. Your guys don't learn new software.
Book a demo →
Pricing

One price. No runaround.

Everyone else makes you "book a call to discuss pricing." Here it is.

Messenger Closer
$499 / month
FLAT · NO PER-LEAD FEES · NO CONTRACT
≈ $16 a day for round-the-clock coverage
Less than typical gross on a single deal
An in-house BDC hire typically runs $3,500+/mo
  • Answers every Marketplace + Messenger lead in seconds, 24/7
  • Prices the car, qualifies the buyer, books the appointment
  • Closer-grade conversations — pivots, alternatives, keeps deals alive
  • Warm hand-off to your rep with the full chat history
  • We handle setup. Your team doesn't learn a thing.
Book a demo
Voice Closer
Coming Soon
PRICING ANNOUNCED AT LAUNCH
Coming soon
  • Everything in Messenger Closer
  • Answers and works your phone-ups, day and night
  • Missed-call text-back and callback coordination
Get early access
Is it really flat $499? +

Yes. No per-lead fees, no setup fee, no contract. If it isn't paying for itself, you leave.

What does setup cost? +

Nothing extra. We connect it to your Facebook and Messenger for you — included.

When's the Voice plan and what's it cost? +

Coming soon. It'll work your phone leads the same way; pricing is announced at launch. Ask about early access in your demo.

Book a demo

See it close a real lead — using your own inventory.

15 minutes. We'll show Lead Torque answering and closing a Marketplace lead live. Independent used-car dealers only.

Step 1 of 2

We'll reach out within one business day. No spam, no pressure.

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